Welcome
to the
Copy
Workshop Book Shop
Hello. We publish "professional strength" books on advertising and marketing - used by ad agency professionals, marketers, and university advertising programs. Many of our books are the leaders in the category.
Shop at the Book Shop. Save 20%. What's the point
of visiting the publisher
if you can't get a deal.
So, let's start with 20% off every title we publish
(it's the same deal we give a college book store).
Other things you may want to know:
Our Phone number
is (773) 871-1179;
Fax (773) 281-4643. You can order by phone
(MasterCard and
Visa accepted) and we are able to send overseas.
Our snail mail address is:
The Copy Workshop
2144 N. Hudson
Chicago, IL 60614
Mail is fine (like
checks and fan letters) But...
If you're shipping
us something, better try this address:
Bruce Bendinger
The Copy Workshop
2124 N. Hudson #102
Chicago, IL 60614
e-mail: thecopyworkshop@aol.com
For U.S. orders,
order online below using Pay Pal.
For foreign orders
(including Canada) - please e-mail us -
thecopyworkshop@aol.com
- thank you.
NEW!
 Strategic Media Decisions.
by Marian Azzaro et al. 524 pages. $60.00 (Book shop price - $48 plus shipping.) Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format. It's a useful and interesting introduction to an exciting world of career opportunities. |
 The New Account Manager.
by Don Dickinson. 414 pages. $37.50 (Book shop price - $30 plus shipping.) It's a 400 page training program for one of the most interesting and challenging jobs in American business. Agency-exec-turned-prof Don Dickinson teamed up with the Portland, OR ad community to develop this comprehensive and contemporary approach. "Finally, a practical, useful, insightful, and well-written book on account management. Not only an outstanding textbook for colleges and universities, but a book that will help train account people at agencies big and small." Jerry Gibbons, American Association of Advertising Agencies. "The industry can really use this book." Pam Hamlin, Director of Account Management, Arnold Worldwide |
 The
Copy Workshop Workbook - Really New Edition.
by Bruce Bendinger 440 pages. $37.50 (Book shop price - $30.00 plus shipping.) This is the #1 book on advertising copywriting. Agencies use it as a training resource. It's used by universities, art schools, and the American Management Association (it's the basic book for their copywriting seminar). The Really New Edition features more great examples of ads that work, a practical approach to integrated communication - The MarCom Matrix - and new chapters on Sales Promotion, Direct, and "MPR" (Marketing Public Relations). Instructor Materials Available - also available in Mandarin Chinese and Korean.  How
to Put Your Book Together and Get a Job in Advertising - 21st Century Edition
by Maxine Paetro 272 pages, $27.95 (Book shop special - $22.00 plus shipping.) Even in this economy, you can still get a job. But you need a good "book" (that's what the industry calls a portfolio of your work). And this is the book that tells you how to do it. Updated for today's tougher job market and changing technology. Features smart career and book-building advice from top industry professionals. By the way, if you're interested in developing your portfolio, here are links to some other sites you should know about: (Each link opens a new browser window.)
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 Advertising
& The Business of Brands:
21st Century Edition. by Bendinger, Altman, Avery, Barnes, et. al 600 pages. $60.00 (Book shop price - $48 plus shipping.) Twelve of the top professors in advertising teamed up to create an introduction to the fast-changing worlds of advertising and marketing. If you want to learn about this business and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com (Instructors Materials are available - including a CD of PowerPoint presentations for every chapter). |
 Advertising
Campaign Planning: Developing an Advertising-Based Marketing Plan.
by Jim Avery 264 pages, $29.95 (Book shop price - $23.96 plus shipping.) This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. Before going into teaching, Jim Avery was a Management Supervisor at Wells Rich Greene - the basis of the book is a powerful interlocking marketing plan, based on the Wells Rich Greene system. (Instructor Materials Available.) Want to know more about the AAF/NSAC? Visit the American Advertising Federation. |
 The
Book of Gossage.
Introduction by Jeff Goodby 416 pages. $37.50 (Book shop price - $30 plus shipping.) This is a book about and by "The Socrates of San Francisco," Howard Gossage, the copywriter who introduced the world to Marshall McLuhan, helped start Friends of the Earth and a lot of other things besides write great ads. His agency was in a San Francisco firehouse and Stan Freberg, Buckminster Fuller, John Steinbeck, Tom Wolfe, and others would stop by. He was 30 years ahead of his time, so the world may be ready. (Note: After this book was published, Howard Gossage's influence re-emerged. Ad Age named him one of the Top 100 Ad People of the Century.) The Book of Gossage is currently Out of Stock. An updated version, including an interactive "Disc of Gossage," will hopefully be available by August 2005. |
 The
Copywriter.
By John Matthews $30.00 IN MEMORIAM SPECIAL: $11.00 plus shipping. This is the "curmudgeonly copywriting classic" by one of the top copywriters in the early days of Leo Burnett, the late John Matthews. If you collect books on advertising, it's worth adding to your collection and this is the only place you can get it. We're offering it at his original price of $5.16 - based on the Biblical quote "Let your light so shine before men that they may see your good works..." (Mathew 5:16) Handling is at USPS current prices plus the intensive labor of writing your name on a label and finding someone to work the postage meter - we'll average it out to $5.84 to make it an even $11. |
 Hitting
the Sweet Spot. How Consumer Insights Can Inspire Better Marketing and
Advertising.
by Lisa Fortini-Campbell, Ph.D. 257 pages, $29.95 (Book shop price - $23.96 plus shipping.) This is the first US book on Account Planning. We sell it by the case to top agencies and big-time marketers - like Leo, Y&R, P&G, Nike, IBM, H-P, and many other companies with well-known initials. Lots of books tell you how important it is to know the customer - this book actually tells you how to do it. (Instructor Materials Available.) |
 Law
& Advertising. Current Legal Issues for Agencies, Advertisers and Attorneys.
by Dean Keith Fueroghne 600 pages. $60.00 (Book shop price - $48.00 plus shipping.) A comprehensive resource for agencies, lawyers and advertisers. This book could save you a few phone calls with your lawyer. It could even save your you-know-what. |
 Make
the Sale. How to Sell Media with Marketing.
by Mary Alice Shaver 296 pages. $24.95 (Book shop price - $19.95 plus shipping.) Even in today's tough economy, a successful media salesperson can do very well. This is the first book that's a comprehensive introduction to Media Sales. Learn "The 4 M's:" Market, Marketer, Message and Media. Great advice useful for all media, with an emphasis on local media: newspapers, radio, TV, outdoor, Yellow Pages and more... From prospecting for those first clients, to making that first presentation, to building a successful sales career - this book helps beginners become winners. (Instructor Materials Available) |
 The
Mirror Makers.
by Stephen Fox (British Edition) 378 pages $25 plus shipping (limited supply - no discount) An outstanding presentation of the early history of advertising. Great writing. Great stories. You'll enjoy this book - now also available through University of Illinois Press. |
 Spray the Bearby Walter W. Bregman (Hardcover) 334 pages $28.50 plus shipping (limited supply - no discount) Reminiscences from the golden age of advertising told in a "captivating, humorous, and spellbinding style."
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 Suitsa film by Eric Weber $20.00 plus $5.00 shipping Eric Weber's first feature. A very funny send-up of life at an ad agency. Check it out. The lad ain't bad. Download a trailer here.
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