The Gossage Gallery – Eagle Shirts Campaign
An amazing campaign for a client that barely existed – Eagle made shirts for department stores – when the campaign began, you'd be hard-pressed to find their label anywhere. But Gossage's campaign in the New Yorker established them as a quality shirt brand. They even published a book full of the clever responses to Gossage's clever ads.
Click an Image to enlarge.
|Here, Gossage invited
people to send in for an
Eagle Shirt label –
|This was one side of a two-sided page that set response records for the New Yorker. What is it?||Gossage didn't know either, but it sure showed off Eagle's workmanship.|
|Dear Miss Appflerbach
was the book. Here's one of
many great-looking ads that happens to salute her in the headline.
|And here's the book –
Dear Miss Appflerbach, or The Postman Hardly Ever Rings 11,342 Times. Gossage even made the responses to the ads a media event.