An amazing campaign for a client that barely existed – Eagle made shirts for department stores – when the campaign began, you'd be hard-pressed to find their label anywhere. But Gossage's campaign in the New Yorker established them as a quality shirt brand. They even published a book full of the clever responses to Gossage's clever ads.
Click an Image to enlarge. |
Here, Gossage invited
people to send in for an
Eagle Shirt label –
many did. |