The Gossage Gallery – Fina: Pink Air Campaign
Clever, ironic, and highly impactful, this iconoclastic campaign showed how Gossage could transform even a pedestrian category like gasoline.
Here, you can listen to Howard describing the thinking behind the campaign.
Pink Air (MP3)
Click an Image to enlarge.
This ad kicks off the campaign. 
A typical Gossage device – a contest.
Another Gossage device – send in a coupon for something.
"Our Motto" 
An ad for a tie-in product from Nieman-Marcus.
The power of a great campaign. Here, Howard even makes a pipeline seem interesting. Another fine example of the "40,000 acres of Hollyhocks" theory.