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The Gossage Gallery – Fina: Pink Air Campaign

Clever, ironic, and highly impactful, this iconoclastic campaign showed how Gossage could transform even a pedestrian category like gasoline.

Here, you can listen to Howard describing the thinking behind the campaign.
Pink Air (MP3)

Click an Image to enlarge.

This ad kicks off the campaign.
  A typical Gossage device – a contest. Another Gossage device – send in a coupon for something.
  "Our Motto" An ad for a tie-in product from Nieman-Marcus.
  The power of a great campaign. Here, Howard even makes a pipeline seem interesting. Another fine example of the "40,000 acres of Hollyhocks" theory.  
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