Welcome to the works and words of Howard Luck Gossage,
"the Socrates of San Francisco." Based in a converted Firehouse at 415 Pacific, Gossage's unique understanding of media and prescient criticism of his own industry – advertising – generated both great success and great controversy.

"People read what interests them, sometimes it's an ad."
Here's some background on one of Howard's famous quotes (These are MP3 files).
Immedate Results | Interesting Advertising