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Issues in American Advertising: Media, Society, and a Changing WorldEdited by Tom Reichert
324 pages. $45.00 (Bookshop price $36 plus shipping)
Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking and social responsibility, this book digs into the big issues influencing today's advertising. Written by the experts: Ivan Preston, Jef Richards, Wendy Macias, Liza Stavchansky Lewis, Stacey Hust, Hye-Jin Paek, Catharine Curran, Jaqueline Lambiase, Jay Newell, Caryl Cooper, Jami Fullerton, Alice Kendrick, Gleen Griffin, Deborah Morrison, Joel Bree, Sejung Marina Choi.
Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking and social responsibility, this book digs into the big issues influencing today's advertising. Written by the experts: Ivan Preston, Jef Richards, Wendy Macias, Liza Stavchansky Lewis, Stacey Hust, Hye-Jin Paek, Catharine Curran, Jaqueline Lambiase, Jay Newell, Caryl Cooper, Jami Fullerton, Alice Kendrick, Gleen Griffin, Deborah Morrison, Joel Bree, Sejung Marina Choi.
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Advertising & the Business of Brands: Media Revolution EditionWelcome to The Media Revolution Edition. Twelve of the top professors in advertising teamed up to create an introduction to the fast-changing worlds of advertising and marketing. If you want to learn about this business and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com (Instructors Materials are available - including a CD of PowerPoint presentations for every chapter).