524 pages. $67.50 (Book shop price - $54 plus shipping.) Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media's top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format. It's a useful and interesting introduction to an exciting world of career opportunities. ISBN-13: 978-1-887229-33-3

Edited by Hart Weichselbaum. 324 pages, $47.50 (BookShop price - $38 plus shipping). A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.

Page:   1  2  3  4      5  6  7  8  9  <<  >>

Student  Professional  All Books