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Creative Insight: The Researcher's Artby Jeffrey F. Durgee
The search in Market Research is often the search for new insight. Professor Durgee's book combines practical experience for top marketers and ad agencies with his own unique insights into what it takes to find the path to actionable insights. Today, leading-edge writers and researchers such as Gladwell and Rapaille note the power of insight. Durgee offers practical steps on the road to discovering them.
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Disc of GossageJust the Disc, $7.50 - for those of you who already have the first edition. This disc, which is included in the new 2nd Edition of the Book of Gossage, contains all sorts of very Gossage things -- Gossage Gallery (all the ads we could find), Guest Speaker Howard Gossage, PowerPoint, Earth Day press kit, and much more.