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Make the Sale. How to Sell Media with Marketingby Mary Alice Shaver
296 pages. $24.95
(Book shop price - $19.95 plus shipping.)
Even in today's tough economy, a successful media salesperson can do very well. This is the first book that's a comprehensive introduction to Media Sales. Learn "The 4 M's:" Market, Marketer, Message and Media. Great advice useful for all media, with an emphasis on local media: newspapers, radio, TV, outdoor, Yellow Pages and more... From prospecting for those first clients, to making that first presentation, to building a successful sales career - this book helps beginners become winners. (Instructor Materials Available)
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Saving American Manufacturing by Mike collins376 pages. $37.50 (Book shop price - $30.00 plus shipping.)
Growth Planning. It's the key to survival for small and mid-size manufacturers. Mike Collins's hard-working, clear-headed, and slightly revolutionary book shows you the road to success in the 21st Century for today's manufacturing company.