The Gossage Gallery – Fina: Pink Air Campaign |
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Clever, ironic, and highly impactful, this iconoclastic campaign showed how Gossage could transform even a pedestrian category like gasoline. Here, you can listen to Howard describing the thinking behind the campaign. Click an Image to enlarge. |
This ad kicks off the campaign. | |
A typical Gossage device – a contest. | Another Gossage device – send in a coupon for something. | |
"Our Motto" | An ad for a tie-in product from Nieman-Marcus. | |
The power of a great campaign. Here, Howard even makes a pipeline seem interesting. Another fine example of the "40,000 acres of Hollyhocks" theory. |
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