Advertising & the Business of Brands

Welcome to the New Study Hall
for Advertising & The Business of Brands

It's a brand new world -- a new brand world.
The Brand has become the organizing concept of modern marketing.
This site, along with your book, is designed to help you understand
Advertising (the part you see) and The Business of Brands (the part you don't see.)

Simply choose a chapter and a resource from the navigation bar at the top of the page.
The chapter resources are described below.

Text Resources
links to additional readings for the chapter

Hot Links
Internet Resources

links to commercials you can view online

Study Aids
vocabulary, practice quizzes, and more

Return to
contact TheCopyWorkshop