This Web site is
designed to assist your usage of the Strategic Media Decisions
textbook. Each chapter link below gives you access to PowerPoint
presentations, lecture notes and other resources.
Download the free Workbook for Strategic Media Decisions here.
The Workbook is linked to the Wuzzits files, but you can download
the whole bunch right here.
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Part One
The World of Media |
Chapter 1:
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The World of Media |
Chapter 2: |
The Media Age |
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Part Two
Media Methods |
Chapter 3:
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Media & the
Marketing of Messages |
Chapter 4: |
Creative Media
Analysis |
Chapter 5: |
Modern Media
Planning |
Chapter 6: |
Buying &
Selling Media |
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Part Three
Local & Niche Media Markets |
Chapter 7:
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Local Media Planning |
Chapter 8:
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"Niche" & New Planning Approaches |
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Part Four
New / Interactive Media Planning |
Chapter 9: |
Media's
Changing World |
Chapter 10: |
New Media
Technology |
Chapter 11: |
Media in
Cyberspace |
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Part Five
Media Applications in IMC |
Chapter 12: |
Media
Across IMC Elements |
Chapter 13: |
Multimedia
& Cross-Platform Integration |
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Other
resources |
Media Plans
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Links |
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Contact authors |
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